Irene Zeng

Executive Marketing Associate

Irene is an experienced content marketing professional dedicated to helping western entrepreneurs to understand Chinese context and maximise their brand presence in China. She delivers her mission by learning her role in CKGSB Europe as content creator and marketing executive for its all running programs. Growing up with many of CKGSB’S startups and entrepreneurs, she transfers CKGSB’s China Knowledge into her entrepreneurship and having 35k+ followers in the Chinese social media platforms.